As noted last year, the detailed Census data that we provided in PCensus was not available for 2011. This is due to the changes made in administering the Census and collecting data, specifically the switch from the old long-form census to the National Household Survey. It has been almost a year, but we’re pleased to report that we finally have a solution. We’re adding new data for several useful categories, including that perennial business favourite, income. Other categories include labour force by occupational categories, households & dwellings, education, citizenship, visible minority population and mobility status. And of course, we still have basic demographics (age/gender) and spending info for any area you choose in Ontario, right down to the neighbourhood level. We can look at everything within a 5 minute drive of your location, the entire province or anything in between.
Want to get a look at your customers? Just drop us a line and set up an appointment. You’ll walk away with a full demographic and spending report that will help you get to know the customers in your area better.